Advertising Campaign
The campaign for Lotus Studios Yoga involves a two-pronged approach. The first part focuses on advertising the studio’s new hot yoga classes through digital ads, while the second part focuses on branded items members can purchase to advertise their affiliation with the studio. The studio offers classes for all ages, but young, female professionals are the target demographic.
The logo and branding are clean and simple to reflect the health and wellness aspect of the client. The web ads focus on yoga poses to help potential customers visualize themselves in class. They also offer a promotion for new customers.
Rachel Vachon 